It’s been long rumoured but in-line with price increases and account sharing crackdowns from the likes of Netflix and Disney Plus, Amazon Prime Video has announced that it will insert ads before TV shows and movies unless you pay a new $2.99 subscription fee. This rolled out earlier in the year in other parts of the world, but will finally come to Australia in just over a month.
The change will roll out from July 2nd, meaning that if you want to continue access to Prime Video without ads (as it stands now), You’ll pay $2.99 extra taking the monthly Amazon Prime total to $12.99 AUD per month with ads. This doesn’t include content that you’ve rented or purchased, and purely applies to streaming content.
In an email sent to customers, Amazon said: “This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming providers”. You can read more about the changes HERE.
Amazon Prime has only ever had one price bump in Australia in which it went from $6.99 to $9.99 a month or $59.99 to $79.99 for the year. This one feels has a little less sting as it feels as though Amazon Prime offers the best value of any of the services with free delivery on Amazon products as well as a bunch of other benefits including access to Prime Video.
For comparison, Netflix is $7.99 per month or the basic 1080p service, or $25.99 per month if you’re wanting to watch 4K content without any ads.
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