Telstra has today announced that it has acquired one of the most popular Telco brands, Boost Mobile.
Boost Mobile has grown in popularity over the years for its fantastic value for money plans that benefit from already being on the Telstra network, and Telstra has gone on the record to say it doesn’t plan to change these (in the near future at least). If you’re a current Boost customers, you don’t need to do anything as it’s likely nothing will change for the moment.
“We know Boost branded products are a fantastic option for those seeking more affordable mobile connectivity and we are committed to providing that choice in the market” said Brad Whitcomb, Telstra consumer Group Executive.
“Telstra has been an incredible partner to the Boost mobile family and, more importantly, to our customers – for more than 13 years. This acquisition of Boost is the natural evolution of the brand, and I am excited to see how the brand will continue to grow under Telstra’s ownership. The team at Boost are the best in the business and I wish them all well on the next part of Boost Mobile’s journey” said Boost Founder/Chairman Peter Adderton.
There’s some different reports out in market for costs of acquisition with the price of 100-200m being quoted.
Whist this is a big deal, and not likely the last acquisition Telstra will make in the space, Telstra was already responsible for the operational side of Boost, whilst Boost was responsible for the branding and marketing, so hopefully we don’t see too much of a change there as Boost has been positioned out in market very differently to Telstra, mostly targeting the youth of Australia.