Apple has announced some massive changes to the app store in the EU to comply with the Digital Markets Act.
With the release of iOS 17.4, developers will be able to sideload their own app stores and apps through means outside of the app store for the first time, which obviously Apple is saying will open up the devices to malware, fraud and scams, although they’re doing everything they can to still avoid this.
The changes include:
This also includes allowing developers to take payments outside of apps, which is notoriously what got Apple and Epic into the spat that they are currently in where Fortnite was removed from the app store.
Epic and Tim Sweeney have been one of the most vocal about the app store and they were very quick to announce that the Epic Game Store would launch in Europe and that would obviously allow Fortnite to return to the platform as well, but no doubt other app stores/developers will be doing the same in hopes that this comes to other parts of the world as well.
In addition to this, Apple is also changing the way browsers work in iOS. Whilst previously, you could set another browser as default, the pop-up will now appear the first time you open Safari ensuring that people are aware that they have a choice to choose another browser.
It’ll be interesting to see how this plays out in the rest of the world. It’s hard to imagine that this won’t force other markets to put that same pressure on Apple, and they’ll likely bring it to other regions, but no doubt they’ll want to test it in that smaller EU market and see how it goes.