Sony has announced its premium 2023 Bravia XR TV lineup and it will include a new X90L Full Array LED, A95 QD-OLED and A80L OLED. All three of these TVs will release in May 2023 with pricing to follow.
SONY 2023 AUSTRALIAN BRAVIA XR TV LINEUP
- Sony Bravia XR X90L LED – 85″, 75″, 65″, 55″
- Sony Bravia XR A90L 4K QD-OLED – 77″, 65″, 55″
- Sony Bravia XR A80L 4K OLED TV – 83″, 77″, 65″, 55″
Each three models in the lineup will include the new Cognitive Processor XR with XR clear technology for better control of local dimming zones, increased brightness and decreased blooming.
Sony has also introduced Acoustic Centre Sync which uses both the TV and Sony sound bar at the same time (similar to what Samsung has previously done and LG is introducing this year).
All three of these TVs are also perfect for PlayStation 5 with Auto HDR Tone Mapping and Auto Genre Picture Mode. There’s also a new Game Menu which allows you to quickly turn on things like VRR or motion blur reduction.
New to the A95 QD-OLED is a new Multi-View functionality, so similarly to Samsung TVs, you’ll be able to watch gameplay guides whilst you play your favourite shows side by side.
SONY 2023 BRAVIA XR TV LINEUP FEATURES
- Cognitive Processor XR with XR Clear Image: The Cognitive Processor XR replicates content the way people see and hear for an incredibly lifelike experience. The latest iteration of the Cognitive Processor XR for 2023 enters a new chapter in its development with advanced XR Clear Image. This technology further reduces noise and reduces blur in motion, creating scenes that burst with life.
- Elevate the experience with Sony’s sound products: Sony’s new BRAVIA XR TVs are an excellent match for an array of Sony sound products, such as the HT-A9 Home Theatre System or the HT-A7000, HT-A5000 and HT-A3000 soundbars. 360 Spatial Sound Mapping, a new frontier of spatial sound technology, is the latest addition to models HT-A7000, HT-A5000 and HT-A3000. By calibrating sound to the chosen viewing room, the technology creates multiple optimally arranged phantom speakers for a wider and more immersive cinematic sound field.
- Acoustic Centre Sync: Pairs perfectly with Sony soundbars – Acoustic Centre Sync synchronises the TV speakers with select Sony soundbars and AV receivers to reinforce the centre speaker channel for clearer, fuller dialogue and more immersive sound. When paired with Sony Home Audio products, consumers can expect a truly exceptional at-home movie viewing experience.1,2
- Perfect for PlayStation 5 and Gaming functions: Gamers can take their PlayStation 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimise picture quality while gaming and streaming.3 With the newly added Game Menu, it has never been easier to fine-tune gaming settings and assist functions. All the essentials are at the gamer’s fingertips for on the fly adjustments. Additionally, the BRAVIA XR A95L features multi-view settings, making it easier than ever to watch walk-throughs and gameplay guides side-by-side while the gamer plays their favourite titles.
- BRAVIA CORE: The BRAVIA CORE4 app is a pre-loaded movie service that allows for redemption of up to 10 current release or catalogue feature films, and up to 24 months unlimited streaming of dozens of more movies, with the purchase of a BRAVIA XR TV. With BRAVIA XR technology, Pure StreamTM5 and IMAX® Enhanced6, content is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated Mode, movies will automatically adjust to the optimal picture settings including IMAX Enhanced mode to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features.
- Crunchyroll remote button: The Crunchyroll remote button7 gives BRAVIA users one-touch access to one of the world’s largest anime library, a collection of more than 18,000 hours of anime, comprising more than 44,000 episodes and feature films, translated in multiple languages. Simulcasting is also accessible, so Japanese titles can be watched from abroad following broadcast in Japan8.
- BRAVIA CAM: BRAVIA CAM can detect the viewer’s position to optimise the picture and sound according to room environment and viewing distance.
- Google TV: See 700,000+ movies and TV episodes, all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organises them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps9.
- Built with sustainability in mind: During manufacturing, Sony is reducing overall plastic usage by approximately 60%10, and is cutting emissions by approximately 15% by using smaller and lighter packaging during transportation.11
- All Eco settings in one place: The Eco Dashboard keeps all user settings in one place, making it easier to change them individually or in one go. With the Easy Setup option, users can optimise settings for their viewing environment.
