Apple this week dropped a new ad campaign all to do with security whilst browsing the internet. The ad is super clever in the sense that it shows you just how much you’re being watched whilst browsing the internet with a flock of birds hovering around the uses throughout the duration of the ad campaign.
It’s no secret that Apple takes privacy security, and as part of this has published a blog on recent privacy updates to Safari. Just a few of the ways Safari protects users is in the ability to stop advertisers from tracking users across the web with Intelligent Tracking Prevention blocking domains from collecting data. IP addresses are also hidden from known trackers in Safari as well.
Private browsing also offers more protection with all information stripped from URLs that have been added for tracking purposes and blocks any web extensions from accessing webpage content and browsing history.
For those with iCloud+, you get iCloud Private Relay and Safari Private browsing including seperate sessions for every tab, so theoretically, you could have hundreds of tabs open, and the outside world would never be able to tell that they’re coming from the same device.
PRIVATE BROWSING IMPROVEMENTS IN SAFARI 17.0
- Link Tracking Protection
- Blocking network loads of known trackers, including CNAME-cloaked known trackers
- Advanced Fingerprinting Protection
- Extensions with website or history access are off by default
- Capped lifetime of cookies set in responses from cloaked third-party IP addresses
- Partitioned SessionStorage
- Partitioned blob URLs (starting in Safari 17.2)
Apple made it very clear throughout the Webkit blog post that it is leading the way in browser security, stating several examples where it has introduced a feature that has made its way into other browsers after Safari set the standard.
@shannongrixti The new 13-inch M4 iPad Pro is super thin, and the new Apple Pencil Pro and Magic Keyboards are huge improvements #iPadPro #M4iPadPro #iPad #Apple #iPadProM4 #13InchiPadPro
